Employee Retention Tax Credit Case Study
Case Study: Boosting Employee Retention Tax Credit Claims Through Google Ads Campaigns
Executive Summary
Client Acquisition Hub was tasked with driving ERC claims for a client’s tax agency. Utilizing Google Ads’ platform, a comprehensive media buying strategy was deployed, focusing on meticulous audience targeting, creative ad variations, and platform-specific performance analysis to maximize conversions and engagement.
Objectives
- To increase the number of ERC claims for the client’s tax agency.
- To optimize advertising spend to ensure a low cost per conversion.
- To determine the most effective audience and keywords for advertising the ERC services.
Strategy
Client Acquisition Hub launched a strategic Google Ads campaign with a total spend of $984.55.
The strategy hinged on multiple focal points:
- Audience Segmentation: Targeting based on demographics, interests related to tax services, and online behaviors indicating high intent to claim ERC.
- Keyword Optimization: Identifying and bidding on high-performing keywords relevant to Employee Retention Tax Credits.
- Creative Variations: Multiple ad creatives, including text and display ads, were deployed to gauge and engage user interest.
Results
The campaigns yielded significant insights and outcomes:
- Engagement: The campaign achieved 441 clicks, demonstrating user engagement with the ads.
- Cost Efficiency: The average cost per conversion was optimized to $28.13.
- Visibility: The ads garnered 9.78K impressions, significantly boosting the visibility of the ERC services.
- Conversions: The campaign resulted in 35 conversions.
Analysis
The varied spending and strategic targeting across the campaign demonstrate Client Acquisition Hub’s agile approach to allocating budget where the data showed the highest returns. The diverse testing of audiences and creatives provided deep insights into the customer profile, enabling the client to understand their market better.
Conclusion
Client Acquisition Hub’s data-driven approach to media buying and ad optimization yielded a successful outcome for the client’s ERC claims. The strategic distribution of the budget across different testing variables increased conversions while maintaining cost efficiency. The actionable insights from the campaign data can inform future marketing strategies and improve ROI.
