Real Estate Case Study
Case Study: Leveraging Facebook Advertising to Generate Real Estate Leads
Executive Summary
A real estate client commissioned Client Acquisition Hub to generate high-quality leads through Facebook advertising. Given the high-value nature of real estate transactions, the focus was on generating leads with a high potential for conversion at a competitive cost per lead
Objectives
- Generate quality leads for the real estate client.
- Achieve an optimized cost per lead.
- Scale the campaigns while maintaining efficiency.
Strategy
The strategy deployed by Client Acquisition Hub involved:
- Audience Segmentation: Campaigns were designed to target specific demographics likely to be interested in real estate investments.
- Bid Strategy: Ad-set bid strategies were employed to control the cost of acquiring leads.
- Budget Allocation: Budgets were set and adjusted according to each campaign’s performance to ensure efficient resource use.
Campaign Execution
- The “Scaled Campaign | US 18-60” campaign was notably the largest, with a spend of $38,785.64, achieving 703 leads and a cost per lead of $55.17, indicating effective scaling.
- “Copy & Audience testing” campaigns were actively adjusted, resulting in varying cost per lead figures, highlighting ongoing optimization efforts.
- Device and platform testing, such as “Android vs. iOS” and “Facebook vs. Instagram,” was executed to refine targeting based on platform engagement.
Results
- High Volume of Leads: 1,150,541 impressions led to significant leads across campaigns, indicating strong audience interest and campaign reach.
- Cost Management: The cost per lead across campaigns ranged from $26.80 to over $100, suggesting tailored approaches to different market segments.
- Ongoing Optimization: All campaigns were marked as ongoing, with continuous adjustments to improve performance.
Conclusion
Client Acquisition Hub’s data-driven Facebook advertising strategy successfully generated many real estate client leads. By continuously optimizing the campaigns, Client Acquisition Hub scaled the lead generation efforts while maintaining an efficient cost per lead, demonstrating its expertise in digital advertising for the real estate market.
